Think of a product you use every day

Would you be disappointed if, one day, it disappeared? We are innovation strategists, service designers, developers and entrepreneurs and we create scalable products that people will no longer want to live without, one day.

What we do

Everything we do is for the purpose of making a positive impact on business and society. We solve problems that matter. We design solutions that make people happy. We build products and services that last. And we do this together with you.


We offer three different services that, taken together, cover the entire innovations journey. Together with you we can go from problem definition all the way to launching products and services at scale that people will no longer want to live without.

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We also initiate our own startups. We respond to innovation opportunities by building our own ventures with partners. And we’re always on the lookout for new collaborations.

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Making the lives of young parents easier with diapers on subscription

HEMA’s first subscription service provides young parents with diapers and other basic baby care products that they need on a regular basis.

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The people from Forty are essential to our innovationlab. Their hands-on approach shows quick results, which is a critical enabler for our success.

Marco Smit | HEMA Innovation Lab manager


You don't have to take our word for it. Here are some of the companies we worked with before.

View our cases

Maliebaan 11

+31 (0)30 2737 422